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The New York Times September 21, 2006:

Librado Romero/The New York Times

Last year, seeing an opportunity to bring higher quality and customer service to the firewood delivery business, Adam Rubin, right, and Ted Whitehead quit their corporate jobs — Mr. Rubin, 44, was a stockbroker, Mr. Whitehead, 43, a lawyer — to start thewoodman, an upscale firewood company based in Brooklyn.  They sell seasoned logs and logs that are kiln-dried with the bark intact.  “It has a golden luster,” said Mr. Rubin, who talks about wood the way a sommelier discusses wine.  “When the sun shines on it, it’s so beautiful we feel badly parting with it.”  (718) 554-3251 or SARAH ROBERTSON